If you’d like, you can change the dates of your experiment to end it early. When a potential customer performs a search on Google or a search partner website, or loads a webpage on the Display Network, either your original campaign or your experiment is randomly made active for the auction, depending on how you’ve split the traffic share between your campaign and your experiment.Īs your experiment runs, you can monitor and compare its performance against your original campaign. As you set up your experiment, you can specify how long you’d like it to run and how much of your original campaign’s traffic (and budget) you’d like it to use. Note that while you can have multiple drafts for a given campaign, only one of those drafts can run as an experiment at a time. How campaign experiments workĪfter you’ve finished a draft, instead of applying your changes to your original campaign, you can convert your draft to an experiment. At any point, you can leave and return to your draft to make additional changes to it, or discard the draft altogether.Īfter you’ve finished drafting your changes, you can apply your draft to the original campaign or create an experiment to test how your changes perform against your original campaign. From there, you can make updates to your draft just as you would in a normal campaign. When you create a draft, you’re mirroring your campaign’s setup. How campaign drafts workĭrafts let you prepare multiple changes to a campaign without impacting its performance.
Results at the end of the month show that changing bids improved performance, so he applies his experiment to the original campaign. Anthony creates a draft with the bid changes and runs a month-long experiment. Next quarter, Anthony and his boss consider changing bids for their campaign but want to be confident these changes will improve performance.
He receives approval and applies the draft back to the original campaign. Anthony creates a draft from an existing campaign and is able to show his boss exactly how the campaign would change. Anthony helps run advertising for his company, and his boss asks him to design a revised strategy for their search ads.